Focusing on the livestock industry, we set out anew, fully equipped.

On December 27, 2018, Yanbei Group held a seminar to study industry trends and development prospects, with the aim of safeguarding customer value and advancing sector growth. The event highlighted the remarkable achievements of 2018 while candidly addressing existing shortcomings in our operations. Participants unanimously agreed that 2018 was an exceptional year for the livestock industry: the widespread outbreak of African swine fever dealt a severe blow to pig farming, yet it also marked a bountiful harvest for the poultry sector, with strong profitability across egg-laying hens, broilers, and waterfowl. As a specialized manufacturer of livestock‑processing equipment, Yanbei promptly adjusted its priorities in response to industry dynamics, refined its product portfolio, and strove to minimize adverse impacts. The session urged all staff to closely monitor market developments, carefully assess the situation, and set out anew with renewed vigor. In 2019, the company’s key initiatives will focus on three pillars: First, further increase investment in research and development, continuing collaboration with academic institutions to deepen industry‑university‑research partnerships. Second, strengthen employee training, fostering a culture that respects and unlocks customer value, reinforcing a strong sense of responsibility and cultivating a decisive, action‑oriented work ethic—producing high‑quality products, maximizing individual potential, and helping employees realize their personal aspirations—while continuously optimizing production equipment and the manufacturing environment. Third, intensify and expand market‑development efforts, exploring new channels, leveraging both online and offline platforms, enhancing outreach and service, and creating maximum value for the industry.